Behind Emoji.ad: Why I Collect Emoji Domains
A manifesto about symbolic URLs, brand primitives and why emoji domains are not a joke, they're a new naming surface for the web.
Published: January 2025Short essays on emoji URLs, branding and playful web infrastructure.
Emoji domains look playful, but they solve real problems: memorability, link friction, QR code performance and campaign recall. These essays explore how they work and how brands can turn a symbol into a tiny piece of digital infrastructure.
A manifesto about symbolic URLs, brand primitives and why emoji domains are not a joke, they're a new naming surface for the web.
Published: January 2025Nike now uses 🏀.to one emoji as a global brand entry point. What this means for URLs, campaigns and symbolic navigation.
Published: January 2025From Unicode to punycode, IDN rules and browser behavior, a clear explanation of how 🐼.to becomes a real website.
Published: January 2025From menus and billboards to wallets, concerts and creator profiles, where a symbol beats a long URL.
Published: January 2025