Behind Emoji.ad: Why I Collect Emoji Domains
A manifesto about symbolic URLs, brand primitives and why emoji domains are not a joke, they're a new naming surface for the web.
Published: January 2025Nike’s 🏀.to: Why Emoji Domains Are the Future of Brand URLs
Nike now uses 🏀.to one emoji as a global brand entry point. What this means for URLs, campaigns and symbolic navigation.
Published: January 2025What are emoji domains and how do they work?
From Unicode to punycode, IDN rules and browser behavior, a clear explanation of how 🐼.to becomes a real website.
Published: January 202521 practical use cases for emoji domains
From menus and billboards to wallets, concerts and creator profiles, where a symbol beats a long URL.
Published: January 2025